PRESS RELEASE

DayDesign provides cost-effective, high impact marketing solution for Skip Barber Racing School

HARWINTON, Connecticut , May 19, 2003 – DayDesign, Inc. announced today that its tradeshow booth design solution is generating positive results for its client, Skip Barber Racing. The booth was designed to generate leads for new applications and increase awareness of the global leader in automotive education and entertainment. The design was unveiled in April 2003 at the Long Beach Grand Prix.

“Since the new booth design was launched, we have seen an increase in the number of new applications and certainly increased traffic through our exhibit, so we are extremely pleased with these results,” says Susan North, manager of driver services for Skip Barber Racing. “Not only is the design itself compelling visually, the DayDesign team took the time to understand our budget and marketing objectives and the design they created reflected our input to make it an effective element of our overall sales and marketing efforts.”

According to Skip Day, president of DayDesign, Inc., the company is able to deliver cost-effective design solutions that meet its customer's marketing goals for two critical reasons. First, its non-fabrication business model assures customers the lowest total cost through controlled, intense competitive outsourcing. Second, DayDesign customers enjoy the “Direct-To-Designer” company philosophy, giving clients an opportunity to work directly with the designer, insuring that the project meets the needs of the client.

“Marketing success is not totally about the design, or the graphics, or the bells and whistles,” says Day. “A good design program is really about advancing a customer's business objectives and driving new sales while working within the budget set out for the project. In today's economic environment, our dedication to quality design and rigorous supply chain management techniques is proving to be the best solution for customers.”

DayDesign, Inc. is a multi-disciplinary design firm engaged in the development of environmental marketing communications. Created in 1985 as an alternative to the high cost of the “total capability” exhibit builder, the company provides choices designed to help customer meet their business objectives while reducing customers' risk exposure. DayDesign, Inc. employs a staff of four in Harwinton , Connecticut and supports an international network of suppliers. DayDesign, Inc is committed to use its experience and passion for design, to develop long-term associations with clients through continuous communication and to promote their corporate image through 3-D selling spaces. For more information go to www.daydesign.com .

Contact: Skip Day, DayDesign, Inc.

>>>Close Window<<<