| Goal: |
To create an open, elegent retail store interior with a slant towards 'boutique'. |
Benefit: |
Our understanding of space and traffic flow made this flagship store the model for future installations.
More details... >>>>> |
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Exciting use of color and materials
creates an inviting atmosphere. Next... >>>>>
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The dynamics that have made our trade show exhibits legendary are the same that make our retail sales areas interesting, fun and effective.
When the US Navy contacted us to design the
gift shop, for the sub base, we were eager to
get our hands wet! The result was a shop that feels like the customer is inside a submarine,
and the central product display unit looks like
a surfacing submarine!
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Creating an effective selling space is more
than making stuff look cool. Projecting the
proper image can be just as important as
how the products look and perform
themselves. People are creatures easily
influenced by their environment. If their
current surroundings make them feel uneasy
or uncomfortable in any way, they are often
not as receptive to interact or buy.
more... >>>>>
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This 2000 sq. ft. store was developed to easily accept many configurations while maintaining the design and be a pleasing
place to shop for beauty products. Both elegant and inviting, the design will soon roll out in several east coast locations and eventually franchised across the country.
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