Goal: To create an exhibit program including preshow mailers and brochure for use both domestically and internationally Benefit: Creative use of materials, effective marketing communications and a scale model seat created buzz at the Aircraft Interiors Expo in Hamburg, Germany. More... >>>>> |
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The solution: a mobile showroom in the form of a 24 foot trailer. It was the centerpiece of their tradeshow exhibit, and they are now able to visit their clients and show them Westbrook's vast array of products and colors without having to leave their office parking lot! More... >>>>> |
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Torrington Distributors, Inc. 
The brochure was created
to
They were attending the Build Boston show for the first time and wanted to make a big splash. They were also looking for a unique way to sell to their customers.
While work commenced on the trailer, we built a Web site that tackled the daunting task of showcasing the varieties of products manufactured and sold by Westbrook Block. Viewers can see all the color and shape possibilities as well as technical specs and installation instructions. Check it out at: 
Before the trailer hit the road and debuted at the Build Boston show, some marketing materials were needed. First a postcard campaign to announce their arrival in the Boston area, as well as a "History of Westbrook Block" brochure telling their amazing story, and a catalog showcasing their concrete blocks in all their forms and colors as used in buildings across New England.
